Advertising Drives Action Ads

  • Lindsey Loving
  • 10.19.2016

Newspaper Media: The Results Are Real

Newspaper advertising drives action.

Retail full page thumbnailNearly eight in ten adults have taken action in the past 30 days from a newspaper ad, including half who made a purchase; and seven in ten consumers cite the Sunday or weekday newspaper edition as their main coupon source.

These new customizable ads from the News Media Alliance showcase key research points from How America Shops and Spends that demonstrate the effectiveness of newspapers, including consumer action around newspaper advertising.

Promote newspapers as a preferred source of coupons and advertising. Customize with your newspaper’s logo and run the full- or quarter-page ad in your print publications, and use the digital cube ad online.

We have provided the ads in EPS and PDF formats for print and a JPEG file for digital below.

If you have any questions about the Advertising Drives Action Ads, please contact News Media Alliance communications manager Lindsey Loving.

Source: News Media Alliance, How America Shops and Spends, 2014

Advertising Drives Action Resources:


Download full-page PDF

Download quarter-page PDF



Download full-page EPS

Download quarter-page EPS


Digital Ad:

Download jpeg:

Retail digital ad




  • Lindsey Loving
Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.