- Lindsey Loving
Newspaper Media: The Results Are Real
Newspaper advertising drives action.
Nearly eight in ten adults have taken action in the past 30 days from a newspaper ad, including half who made a purchase; and seven in ten consumers cite the Sunday or weekday newspaper edition as their main coupon source.
These new customizable ads from the News Media Alliance showcase key research points from How America Shops and Spends that demonstrate the effectiveness of newspapers, including consumer action around newspaper advertising.
Promote newspapers as a preferred source of coupons and advertising. Customize with your newspaper’s logo and run the full- or quarter-page ad in your print publications, and use the digital cube ad online.
We have provided the ads in EPS and PDF formats for print and a JPEG file for digital below.
If you have any questions about the Advertising Drives Action Ads, please contact News Media Alliance communications manager Lindsey Loving.
Source: News Media Alliance, How America Shops and Spends, 2014
Advertising Drives Action Resources: