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STRATEGY & OPERATIONS
Latest Articles
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm ... Read More
Staff / Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
Staff / metricsXchange: Overview for Members
metricsXchange is a new, innovative metrics tool provided exclusively to members of the News Media Alliance ... Read More
Staff / mediaXchange 2017 Presentations
Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new ... Read More
