STRATEGY & OPERATIONS

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Latest Articles

 
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
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Driving Digital Subscriptions: Sustaining the ‘Trump Bump’

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
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Report: Preprint Advertising: Toward an Open-Source ROI Model

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More
metricsXchange: Overview for Members
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metricsXchange: Overview for Members

metricsXchange is a new, innovative metrics tool provided exclusively to members of the News Media Alliance ... Read More
mediaXchange 2017 Presentations
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mediaXchange 2017 Presentations

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new ... Read More
Strategic Framework
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Strategic Framework

Alliance Strategic Framework. Member login required ... Read More
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