Strategy & Operations

STRATEGY & OPERATIONS

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Latest Articles


New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers
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New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More
2023 Market Report Q&A
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2023 Market Report Q&A

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More
2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences
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2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences

The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media ... Read More
2023 Market Report
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2023 Market Report

The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong credibility and trust news and magazine media enjoy with their readers ... Read More
Alliance Members: We'd Like Your Input! Audience & Advertising Research Needs
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Alliance Members: We’d Like Your Input! Audience & Advertising Research Needs

We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More
Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?
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Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?

In this fireside chat, News/Media Alliance President & CEO, David Chavern, sits down with Robin Berjon, former VP of Data Governance at The New York Times, to talk about the potential of Web3 for news and magazine publishers ... Read More
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News/Media Alliance Calls on FTC, DOJ to Investigate Google’s Misappropriation of Digital News Publishing, Stop Expansion of Generative AI Overviews Offering - Read more