Strategy & Operations

STRATEGY & OPERATIONS

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Latest Articles


Webinar Recap: Using Data to Solve Problems
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Webinar Recap: Using Data to Solve Problems

Collecting and deciphering data is important, as was discussed in the first Alliance Summer School webinar, but what should you do once you have the data? Figuring out how to use and present that data was the topic of the July webinar, “Using Data to Solve Problems.” ... Read More
New Ideas About Subscriptions Emerge at DMNA18
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New Ideas About Subscriptions Emerge at DMNA18

Through discussions of fake news, the duopoly, paywalls and digital content options, DMNA18 explored all aspects of the online news landscape and what it takes to get readers and viewers to not only trust digital news, but be willing to pay for it. We’ve rounded up the key discussions from ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
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New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to target specific reader demographics with tailored offerings – all in ... Read More
Global Media Groups: Exempt News Content from Political Ad Policy
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Global Media Groups: Exempt News Content from Political Ad Policy

Seven media organizations representing over 20,000 media publishers and professionals in over 120 countries around the world have come together to express concern over Facebook’s new advertising policy that labels quality news as political advocacy ... Read More
Six Key Ideas for Publishers from INMA's 2018 World Congress
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Six Key Ideas for Publishers from INMA's 2018 World Congress

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new business and editorial practices to help their businesses thrive and grow. Those lessons came during a two-day study tour of D.C.-area newsrooms, as well as ... Read More
Letter to Congress: Facebook Political Ads
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Letter to Congress: Facebook Political Ads

News Media Alliance President and CEO David Chavern today sent a letter to Capitol Hill in response to Facebook’s new political advertising policy to classify news content as political advocacy ... Read More
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