STRATEGY & OPERATIONS
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Latest Articles
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
Vote for Your Favorite New(s) Idea
It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More
New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems
A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be almost as dangerous as stagnation.” ... Read More
New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality
This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More
Staff / Webinar Recap: Using Data to Solve Problems
Collecting and deciphering data is important, as was discussed in the first Alliance Summer School webinar, but what should you do once you have the data? Figuring out how to use and present that data was the topic of the July webinar, “Using Data to Solve Problems.” ... Read More
New Ideas About Subscriptions Emerge at DMNA18
Through discussions of fake news, the duopoly, paywalls and digital content options, DMNA18 explored all aspects of the online news landscape and what it takes to get readers and viewers to not only trust digital news, but be willing to pay for it. We’ve rounded up the key discussions from ... Read More
