SALES & MARKETING
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Latest Articles
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has reshaped both the editorial and business sides of news organizations ... Read More
Staff / News Impact Project Tool Kit – Social Media Graphics
Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More
Staff / Ad: Dear Facebook Advertisers – Let’s Talk
As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content that is reviewed vetted by professionals, offering them an option for their ads where they can feel confident about the content they appear alongside ... Read More
Staff / News Impact Project Tool Kit
The News Impact Project Tool Kit is a print and digital resource for news publishers to use to reinforce the civic role journalism plays in their communities ... Read More
Staff / User Guide: Pulse Research COVID-19 Impact Shopping Survey
Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now ... Read More
Case Study Template: Advertising Intelligence Center
Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The Alliance has created a template to help you get started ... Read More
