Sales & Marketing

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that ... Read More

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity ... Read More

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook ... Read More

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More