Sales & Marketing

SALES & MARKETING

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Latest Articles


Back-to-School Ad
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Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
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Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There's Room for Improvement
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Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has reshaped both the editorial and business sides of news organizations ... Read More
2020 Holiday Shopping Ad
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2020 Holiday Shopping Ad

Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More
News Impact Project Tool Kit - Social Media Graphics
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News Impact Project Tool Kit – Social Media Graphics

Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More
Ad: Dear Facebook Advertisers - Let's Talk
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Ad: Dear Facebook Advertisers – Let’s Talk

As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content that is reviewed vetted by professionals, offering them an option for their ads where they can feel confident about the content they appear alongside ... Read More
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