Sales & Marketing

SALES & MARKETING

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Latest Articles


Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity ... Read More
Report: Connecting the Dots: Digital Subscriptions - Media Subscribers' Motivations & Preferences
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Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook ... Read More
What's Next: Digital Subscriptions
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What’s Next: Digital Subscriptions

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC) ... Read More
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