Sales & Marketing

SALES & MARKETING

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Latest Articles


News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook ... Read More
What's Next: Digital Subscriptions
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What’s Next: Digital Subscriptions

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC) ... Read More
News Media Alliance Launches Advertising Intelligence Center
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News Media Alliance Launches Advertising Intelligence Center

The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work ... Read More
Webinar: New(s) Ideas: Solutions for Growing Revenue and Engagement
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Webinar: New(s) Ideas: Solutions for Growing Revenue and Engagement

Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest ... Read More
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New video: Why we need a #SafeHarbor4News Watch