Sales & Marketing

SALES & MARKETING

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Latest Articles


Back-to-School Ad
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Back-to-School Ad

Whether starting school from home or in the classroom, parents will be stocking up on the school supplies their kids will need for the new year ... Read More
Ad: Dear Facebook Advertisers - Let's Talk
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Ad: Dear Facebook Advertisers – Let’s Talk

As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content that is reviewed vetted by professionals, offering them an option for their ads where they can feel confident about the content they appear alongside ... Read More
News Impact Project Tool Kit
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News Impact Project Tool Kit

The News Impact Project Tool Kit is a print and digital resource for news publishers to use to reinforce the civic role journalism plays in their communities ... Read More
User Guide: Pulse Research COVID-19 Impact Shopping Survey
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User Guide: Pulse Research COVID-19 Impact Shopping Survey

Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now ... Read More
Case Study Template: Advertising Intelligence Center
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Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The Alliance has created a template to help you get started ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
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Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that ... Read More
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Alliance Releases New White Paper Outlining Google’s Dominant Market Behavior, Harming of Journalism - Learn more