Sales & Marketing

SALES & MARKETING

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Latest Articles


Press Gazette Future of Media Tech Conference
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Press Gazette Future of Media Tech Conference

September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the issues and topics they care about and want to read ... Read More
2021 Holiday Shopping Ad
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2021 Holiday Shopping Ad

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your news outlet for that information ... Read More
Back-to-School Ad
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Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
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Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More
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News/Media Alliance Applauds Senate Markup of Journalism Competition & Preservation Act (JCPA), Calls on House to Mark-Up Bill Next Week - Read more