SALES & MARKETING
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Latest Articles
Staff / Twenty-Somethings Share What Would Get Them to Pay for News
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the issues and topics they care about and want to read ... Read More
2021 Holiday Shopping Ad
Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your news outlet for that information ... Read More
Staff / Back-to-School Ad
According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has reshaped both the editorial and business sides of news organizations ... Read More
