Sales & Marketing

SALES & MARKETING

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Latest Articles


User Guide: Pulse Research COVID-19 Impact Shopping Survey
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User Guide: Pulse Research COVID-19 Impact Shopping Survey

Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now ... Read More
Case Study Template: Advertising Intelligence Center
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Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The Alliance has created a template to help you get started ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
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Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater was looking for a solution that included compelling promotions that ... Read More
Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity ... Read More
Report: Connecting the Dots: Digital Subscriptions - Media Subscribers' Motivations & Preferences
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Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
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COVID-19 Stimulus Updates Affecting the News Media Industry - Read Now