AUDIENCE
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Latest Articles
Staff / Recording Now Available! Webinar: John Murray Best Practices in Audience Development
July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
Staff / News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) and Newsday (Long Island, NY) (Large category) as the recipients of the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Staff / News Take Episode 104: Encouraging and Sustaining Diversity in News Media
On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL Media, in Jackson Heights, New York City amidst a pandemic and ... Read More
Staff / News Take Episode 103: Leveraging Products to Connect with Your Audience
On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with your audience and be useful to them, while at the ... Read More
Staff / Twenty-Somethings Share What Would Get Them to Pay for News
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the issues and topics they care about and want to read ... Read More
