Audience

AUDIENCE

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Latest Articles


Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the issues and topics they care about and want to read ... Read More
Diverse group of men and women sitting on a couch reading different forms of media - a newspaper, laptop, tablet, phone
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Call for Nominations: 2021 John P. Murray Audience Development Award

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience
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Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development
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Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development

The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More
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News/Media Alliance Applauds Senate Markup of Journalism Competition & Preservation Act (JCPA), Calls on House to Mark-Up Bill Next Week - Read more