Research & Ads

Understanding the Changing Landscape

As the media environment continues to change and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of key research reports and timely insights and examples=, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles


Big Game Ad
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Big Game Ad

Download our ad for members promoting news and magazine media as the best place to advertise foods and beverages for the Big Game ... Read More
Give a Subscription to Your Local Newspaper Ad
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Give a Subscription to Your Local Newspaper Ad

The News/Media Alliance has produced print and digital ads to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More
2024 Holiday Shopping Ads
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2024 Holiday Shopping Ads

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your publication for that information ... Read More
Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report
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Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More

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