Webinar: Proven Strategies to Build Reader Engagement

  • Staff
  • 09.02.2016

Session 3 of the Summer Webinar Series “Revenue and Audience Builders – Ideas that Work!”

Thursday, September 1, 2016
2:00 PM – 3:00 PM EST

Engaging today’s print readers in the newspaper’s digital platforms fundamental for building total audience. In addition to building a newspapers total digital audience, cross platform readers are more loyal than print subscribers.

This month’s session features elements of the Cox Media Group’s successful tactics and strategies and Gannett’s rollout of its national membership approach to further engaging its audience with a product built to deepen engagement, increase digital activation, logins and repeat visits for the individual newspapers.

“INSIDER PROGRAM” – A Membership Approach. As a media company, Gannett is quickly evolving from a traditional newspaper subscription business to a news membership-based model that interacts with customers in a more seamless way. Renee Clark will detail how this new Insider program allows customers to have an ongoing and vital relationship with the USA Today Network and in the process builds reader engagement with the digital products.

Proven Ways to Drive Engagement from Email – Debbie Tolman will share how to most effectively use email as a tool to drive engagement, improve subscriber retention and communicate with readers. She will provide her Top 10 Proven Ways to Drive Engagement from Email and insights in the Cox Media Group’s successful larger strategy to build total audience.

Learn more about these successful strategies and the adaptable tactics to improve reader engagement and better retain subscribers – essential elements in achieving the goal of building audience and revenue.

Event Materials


Debbie Tolman, Senior Manager of Audience Engagement CMG Newspapers
Renee Clark, VP, Membership Experience Gannett Co., Inc.

Introduction by John Murray, VP, Audience Development


  • Staff
Members of the News Media Alliance staff have contributed to this post.