Session 2 of the Summer Webinar Series “Revenue and Audience Builders – Ideas that Work!”
Thursday, July 21, 2016
2:00 PM – 3:00 PM EST
Subscribers are a precious commodity and, from a cash flow perspective, keeping the customers that you have is arguably a better investment than acquiring new subscribers. Applying analytics to lower subscriber churn can yield the greatest return on publishers’ investments in big data and analytics capabilities.
Mather Economics has been working with several publishers who are using data and analytics to improve retention. NAA asked them to help identify newspapers that were among the best in class in optimizing acquisition dollars and retaining subscribers.
In this webinar Matt Lindsay and the audience executives from Newsday and the Columbus Dispatch will share strategies that are delivering significant, measurable success in lowering churn and improving the performance of news media companies in both digital and print platforms. These are strategies that are dependent on data available at most newspapers, transferable to other markets and provide an ROI that can justify a greater investment in analytics.
Register today learn about this strategy and adaptable tactics to better retain subscribers and the programs essential to achieving the goal of building audience and revenue.
Matt Lindsay, President, Mather Economics, LLC
Patrick Tornabene, Vice President, Audience Development & Analytics, Newsday
Nikhil Hunshikatti, Vice President, Marketing, Columbus Dispatch
Introduction by John Murray, VP, Audience Development