Webinar: Ad Filtering within Chrome is Coming: Are You Prepared?

  • Paul Boyle
  • 09.27.2017

AD FILTERING WITHIN CHROME IS COMING: ARE YOU PREPARED? 

Thurs., October 12 – this event has passed

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Speakers:
Paul Boyle, Senior Vice President, Public Policy, News Media Alliance
Scott Spencer, Director of Product Management, Google

Description:
Google has announced a few initiatives in support of standards developed by the Coalition for Better Ads a multi-stakeholder initiative to improve the digital ad experience for consumers.  In early  2018, Chrome will filter ads on a publisher’s site if the publisher has “significant violations” in displaying ads that do not meet ad quality standards established by the Coalition. Google is helping sites evaluate compliance of their ads with an Ad Experience Report. Google also launched “Funding Choices,” a messaging framework to publishers with compliant sites to offer users the option of turning off third-party ad blocking or paying a fee to have an ad-free experience.  Revenues would be split between Google and the publisher.

The Alliance has asked Google to explain the Ad Experience Report, Chrome Filtering, and the Funding Choices program to publishers.  In this webinar publishers will learn:

– How ad blocking is growing among desktop and mobile users;
– About research that has identified egregious ad units that are driving consumers to implement ad blocking;
– How publishers can clean up the digital ad experience by adhering to standards established by the Coalition for Better Ads;
– How to assess your own sites, through Google’s “ad experience” report, to see where your site stands and minimize the impact of Chrome filtering.
– About Google’s Funding Choices program to communicate with users to encourage them to turn off ad blockers or pay a fee for a high-quality content experience without ads.

 

About the Speakers:

Paul Boyle is Senior Vice President, Public Policy for the News Media Alliance. He manages the legislative and regulatory affairs operation of the association, covering issues such as: tax policy, copyright, postal affairs, the media ownership rules, advertising regulations, and the First Amendment. Under Boyle’s leadership, the industry has preserved the current tax treatment of advertising expenses; resisted government efforts to reclassify independent contractors, reduced postal rates impacting newspapers and obtained structural reforms to the Freedom of Information Act.  He has been with the Alliance in various capacities for more than 20 years.

Scott Spencer is the Director of Product Management, Sustainable Ads at Google. Scott sets the vision and strategy for Google’s work to create a long-term viable ads ecosystem for publishers, users, and advertisers. Scott and his team develop products that help Google to combat ad fraud, ad spam and malware, and maintain the integrity of broader display network. His team oversees Google’s advertising and publisher policies that help to protect people from harmful, misleading, offensive and annoying ads. As part of those efforts, Scott works with the Coalition for Better Ads, an industry group tasked to improve online ad experiences that drive people to install ad blockers and establish an industry-wide standard for ad experiences. In addition, Scott represents Google in industry forums like TAG and the IAB Tech Lab, help to develop and advocate for standards across the industry.

Throughout his time at Google, Scott has worked on nearly every product and platform in Google’s ads portfolio. He played an instrumental role in the development and launch of the DoubleClick Ad Exchange nearly 10 years ago as well as Google’s acquisition of Invite Media which eventually would become DoubleClick Bid Manager, Google’s demand side platform (DSP).

Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.

 

ABOUT THE AUTHOR

  • Paul Boyle

Paul Boyle is the Senior Vice President of Public Policy at News Media Alliance.