FOR IMMEDIATE RELEASE
The Newspaper National Network Dissolves June 30th
New York, June 13, 2016:
Today the Newspaper National Network (NNN) announced that it would dissolve at the end of this month. Owned by the top 20 newspaper companies in the United States and the Newspaper Association of America (NAA), NNN was founded 22 years ago as a business development arm of the newspaper industry helping national advertisers and their agencies obtain access to the newspaper industry’s scale and reach. Over the years, NNN had evolved to become an innovative marketing solutions provider that leverages the strengths of all newspaper platforms.
Since its inception, the NNN has generated almost $3 billion in developmental ad revenue from the national advertiser marketplace. Three years ago, CEO Ray Chelstowski launched N3 Digital which provided advertisers and their agencies with the ability to build out integrated local media campaigns nationwide. Concurrently, NNN introduced new research tools to demonstrate the efficacy of the medium to ensure repeat business.
“The partners of NNN are extremely grateful to Ray and what his team has been able to accomplish over the years. Of note, NNN has achieved revenue projections for the last four consecutive quarters standing strong in the headwinds of industry trends. With that said, as the media marketplace has continued to evolve, the partners felt the need to invest in an alternative go to market strategy, focused on emerging digital opportunities and ROP advertising, rather than significant capital investments in NNN at this time,” said David Chavern, President and CEO of the NAA.
“We continue to be proud of the work we have done on behalf of the industry and our clients and thank both for the support they have provided the NNN over all of these years” said NNN CEO, Ray Chelstowski.
The NNN was a limited partnership owned by the top 20 media companies in the country and the Newspaper Association of America. Its owners and board were comprised of the CEOs of The New York Times, The Washington Post, Gannett, Hearst, Tribune, McClatchy, Advance and others. It helped major marketers develop, plan and place creative, integrated media campaigns. Operating as a unique combination of sales and marketing arm, advocacy group, and media buying agency the NNN’s client-centric service provides best-in-class multi-market, multi-media, multi-cultural solutions, across print, digital, mobile, social, and event platforms. NNN delivered scalable “first to market” digital content and technology products to deliver advertiser KPIs. Its digital portfolio reached targeted audiences via a mix of display, premium video, branded content, geo-fencing, social and programmatic offerings.
About News Media Alliance
The News Media Alliance is a nonprofit organization representing nearly 2,000 news organizations and their multiplatform businesses in the United States and Canada. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of new media through communication, research, advocacy and innovation. Information about the News Media Alliance can be found at www.newsmediaalliance.org.
Members of the News/Media Alliance staff have contributed to this post.