News Media Alliance Joins Other Industry Groups to Call for California to Postpone CCPA Enforcement

On March 20, the News Media Alliance joined over 60 business groups, including the Motion Picture Association and the Association of National Advertisers, in asking the Attorney General of the State of California, Xavier Becerra, to postpone the enforcement of the California Consumer Privacy Act (CCPA). The CCPA was adopted in 2018 and provides residents of California with strong privacy protections. While the law came into effect in January 2020, the Attorney General is required to promulgate implementing regulations prior to the planned enforcement start date of July 1. The letter calls for the Attorney General to delay this deadline by six months due to the ongoing COVID-19 pandemic that places considerable stress on the businesses that must comply with the new law. According to reports, the Attorney General is currently planning on sticking to the original schedule. Read more here.

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