On August 6, the News Media Alliance and the California News Publishers Association asked news publishers to support amendments to the California Consumer Privacy Act (CCPA) to protect access to high-quality journalism in California. While the law, set to go into effect on January 1, 2020, offers clear benefits to Californians for protection of their personal information online, it would severely restrict news publishers’ ability to benefit from the online advertising ecosystem. Digital advertising provides vital means for publishers to survive in today’s increasingly digital news environment. The Alliance and the CNPA are therefore asking California publishers to contact their state legislators to express support for high-quality journalism funded through responsible advertising without undermining the overall goals of the CCPA. You can contact your state legislator by clicking here.
Members of the News Media Alliance staff have contributed to this post.