NAA Roundup: Lee Enterprises Teams

Lee Enterprises Teams Up with McClatchy’s ‘Tru Measure’ Ad Metrics Service

The McClatchy Company’s “Tru Measure” ad metrics brand is partnering with media publishing group Lee Enterprises on a new digital marketing and advertising service for local small and medium-sized business (SMB) customers. Lee Enterprises will launch the Tru Local™ digital solution over the next few months. The service will feature a customizable analytics platform.

Tru Measure will help Lee’s digital advertisers better understand how their audiences are responding to their ads, allowing them to made adjustments mid-campaign to achieve better results.

Lee Enterprises, which publishes 50 daily newspapers and about 300 specialty publications in 22 states, receives more than 26 million unique visitors to its online news sites each month.

Tribune Publishing Launches Content Solutions Agency

Tribune Publishing has founded a new in-house agency called Tribune Content Solutions to deliver custom-content solutions for its marketing partners. Dan Hickey has been appointed Senior Vice President of Revenue Development, Innovation and Customer Marketing for the new group.

The agency’s dedicated editorial and marketing staff will develop innovative solutions for local and national advertisers across all platforms. Services will include marketing, custom publishing and digital marketing.

Tribune Content Solutions will help marketers engage audiences through targeted storytelling. It has an advantage when it comes to distribution, as it has a network of media partners who have an established following.

Hickey also will lead marketing efforts for Tribune Publishing’s national sales group. The new agency expands on Tribune Publishing’s work to date in the native advertising and content creation space. Tribune Publishing has created campaigns for more than 70 clients in a variety of industries, including consumer packaged goods, banking and finance, retail and technology.

Washington Post Unveils New Developer Blog

The Washington Post has created a new blog, Developer, to offer readers a chance to learn more about the technological innovations taking place at the publication. According to the blog’s inaugural post, the goal of Developer is to serve as a resource for others, as well as to engage more with the technology community and share information.

Developer blog posts will chronicle the Post’s growth and expansion into new digital platforms, and will feature weekly posts by the technology team (including engineers and developers) sharing what they’re working on and their creative solutions to overcome the numerous challenges they face along the way. However, the blog will not be limited just to the day to day issues; it will also include major initiatives.

Staff Updates:

Associated Press: The Associated Press has named Gianluca D’Aniello as its new senior vice president and chief technology officer.

Previously D’Aniello was vice president for information technology at News Corp. Prior to that D’Aniello worked as a consultant for Deloitte and was chief information officer for digital satellite television network, Sky Italia.

New York Times: Nick Rockwell has been named chief technology officer of The New York Times Company, starting November 16. Rockwell will be responsible for all technology operations at the company.

Rockwell previously worked at Condé Nast as senior vice president for digital. He also served as CTO for The Ladders and MTV Networks.

Tribune Publishing Company: Tribune Publishing has appointed Dan Hickey as Senior Vice President of Revenue Development, Innovation and Customer Marketing for the newly created Tribune Content Solutions, an in-house agency that will develop content solutions for Tribune Publishing’s marketing partners. Hickey also will lead the marketing initiatives for Tribune Publishing’s national sales group.

Hickey joined Tribune Publishing in January and has been responsible for building its digital marketing services unit. Before joining Tribune Publishing, Hickey held revenue development and digital product innovation roles at the Daily Telegraphin London and was leader of Meredith Corporation’s digital brands for 12 years.


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