Newspapers are developing a loyal and engaged audience among millennials. Digital newspaper readership is growing among all ages, but especially among millennials. Fifty-seven percent of millennials read newspaper content in print or digital form in an average week. However, millennials are 39% more likely to read a newspaper on a mobile device than other age groups.
Sources:
comScore, June 2016
Nielsen Scarborough, USA-Release 2, 2015
See also: Newspaper Digital Audience (Infographic)
Members of the News/Media Alliance staff have contributed to this post.
