President & Chief Executive Officer
Vice President, Audience Development
John Murray is responsible for the association’s efforts to provide marketing support for circulation executives and publishers. In this role, he facilitates discussion of key issues facing the industry such as subscriber acquisition, leveraging ABC reporting, achieving operational efficiency, and cross platform marketing to readers. In addition, Murray collects and shares with News Media Alliance members the latest and best thinking on newspaper readership, audience and circulation marketing, subscriber retention and acquisition, and telemarketing compliance. He regularly serves as a resource to Alliance advertising customers on questions regarding newspaper circulation and readership.
Murray joined the Alliance from the Fort Wayne (Ind.) Newspapers, where he served as director of circulation for seven years. Under Fort Wayne’s joint operating agreement, Murray managed The News Sentinel, a six-day afternoon newspaper and The Journal Gazette, a seven-day morning publication. Murray also served in Fort Wayne as director of marketing for five years and had assignments in the advertising division. He began his newspaper career in 1979 in Columbus, Ga., and was a participant in Knight Ridder’s Circulation Management Development Program. He is a graduate of Louisiana State University with a degree in marketing and economics.