President & Chief Executive Officer

David Chavern joined the News Media Alliance as president and CEO in October 2015. Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decade-long tenure at the United States Chamber of Commerce. From 2014 to 2015, he served as the President of the Center for Advanced Technology & Innovation at the Chamber. He established the center, which is the first U.S. Chamber office focused solely on technology and innovation, and led a research and outreach program which was dedicated to the economic power of data-driven innovation.


From 2007 through 2014, Chavern was the Chamber’s Executive Vice President and Chief Operating Officer. In this role, he was responsible for the day-to-day operations and long-term planning for the 500-person advocacy organization. Chavern helped to grow total revenues by 60 percent, and successfully guided the organization through intense scrutiny from both the media and activists. He also managed revenue growth and expense reductions, and ended the 2013 fiscal year with the best financial performance in the Chamber’s 100-year history. Prior to that, Chavern served as a Vice President and Chief of Staff at the Chamber, offering strategic advice and guidance to the CEO and managing daily operations of the organization.


Chavern is a member of the Board of Directors of Transamerica Insurance and also serves as a member of the Board of Advisors of Humin. He is a founding investor in Starling Trust Sciences, LLC, a company that produces data analytics tools that allow companies to measure a wide range of cultural attributes about their internal operations. A proud alum, Chavern also serves on the board of trustees of his alma mater, the University of Pittsburgh.


A 1987 graduate of Villanova University’s School of Law, Chavern went on to receive his MBA from Georgetown University in 2003. He attended the University of Pittsburgh where he received a Bachelor of Arts degree.


Senior Vice President, Public Policy

Paul Boyle is the chief lobbyist for the News Media Alliance and manages the legislative and regulatory affairs operation of the association, covering issues such as: tax policy, copyright, postal affairs, the media ownership rules, advertising regulations, and the First Amendment.  Under Boyle’s leadership, the industry has preserved the current tax treatment of advertising expenses; resisted government efforts to reclassify independent contractors, reduced postal rates impacting newspapers and obtained structural reforms to the Freedom of Information Act.  He has been with the Alliance in various capacities for more than 20 years.

Boyle is a member of the American Society of Association Executives.  He is a graduate of the University of California, Santa Barbara.

He and his wife, Joy, live in Washington, D.C.


Vice President, Innovation

Michael MaLoon is the News Media Alliance’s Vice President of Innovation. In this role, he works to further the collaboration, advocacy and advancement of the newspaper industry. Michael focuses on creating new strategic initiatives and designing unique partnerships that will propel innovation in the industry, working collaboratively with Alliance staff to execute strategic research and communications programs. In addition, he oversees communications and PR for the organization.


Michael has built an extensive executive career in media, publishing and marketing, focused on research-driven product development to create growth. He most recently served as the director of sales and operations at The Chronicle of Higher Education and The Chronicle of Philanthropy, where he led the launch of a new Chronicle Unlimited program that generated important incremental revenue. His previous positions include consulting for NextGen Marketing Group, digital director of The Buffalo News, director of recruitment advertising for Newsday Media Group, president of CyberInk, a Times Publishing Co. subsidiary, and online director of The Observer-Dispatch.


Under Michael’s leadership, The Buffalo News achieved aggressive revenue goals of more than 18 percentage points, including a nearly 23 percent increase in display advertising and 11 percent growth in digital classifieds. He also founded the subsidiary digital services agency Canalside Media, launched a new suite of mobile products and led the transition of all newspaper properties to a paid access model. Prior to this, as president of CyberInk, he increased online revenue for and its sister properties by more than 200 percent.


MaLoon attended the Rochester Institute of Technology.


Vice President, Public Policy

Danielle Coffey advocates on behalf of the news media industry on a wide range of issues, such as the need for strong copyright protection of original news media content and revisions to outdated regulations that have hindered investments in local journalism. Before she joined the News Media Alliance in 2015, Danielle was with the Telecommunications Industry Association (TIA), where she led advocacy efforts for member companies on issues that affected the Internet ecosystem, content regulation and international trade. She was responsible for informing and educating government representatives about member companies’ technologies, and advocated for policies that facilitate innovation.


Before joining TIA, Danielle worked at the San Diego, CA law firm Luce, Forward, Hamilton & Schmidt; for U.S. Magistrate Judge for the Southern District of California James F. Stiven; and on Capitol Hill for U.S. Representative Bob Filner (D-CA). While earning her law degree at Catholic University Law School, she interned at the Federal Communications Commission (FCC) in the office of Chairman Michael Powell and at the National Telecommunications and Information Administration (NTIA).


Danielle was born and raised in California and obtained her undergraduate degree from San Diego State University. Danielle lives with her husband and two daughters in Alexandria, Virginia.


Vice President, Audience Development

John Murray is responsible for the association’s efforts to provide marketing support for circulation executives and publishers. In this role, he facilitates discussion of key issues facing the industry such as subscriber acquisition, leveraging ABC reporting, achieving operational efficiency, and cross platform marketing to readers. In addition, Murray collects and shares with News Media Alliance members the latest and best thinking on newspaper readership, audience and circulation marketing, subscriber retention and acquisition, and telemarketing compliance. He regularly serves as a resource to Alliance advertising customers on questions regarding newspaper circulation and readership.


Murray joined the Alliance from the Fort Wayne (Ind.) Newspapers, where he served as director of circulation for seven years. Under Fort Wayne’s joint operating agreement, Murray managed The News Sentinel, a six-day afternoon newspaper and The Journal Gazette, a seven-day morning publication. Murray also served in Fort Wayne as director of marketing for five years and had assignments in the advertising division. He began his newspaper career in 1979 in Columbus, Ga., and was a participant in Knight Ridder’s Circulation Management Development Program. He is a graduate of Louisiana State University with a degree in marketing and economics.