Presenter Profiles

Presenter Profiles

DAVID CHAVERN
President & Chief Executive Officer

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David Chavern is president and CEO of News Media Alliance, the news industry’s largest trade organization. David joined the Alliance as president and CEO in October 2015. In addition to developing an entirely new brand and identity for the organization, Chavern has been intensely focused on telling the powerful – and optimistic – story of the news industry and offering members new products that help them run their businesses better every day.  He has been called an activist for the news industry by a national media columnist: a title that he embraces proudly.

Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decade-long tenure at the United States Chamber of Commerce.  From 2014 to 2015, he served as the President of the Center for Advanced Technology & Innovation at the Chamber.  From 2007 through 2014, Chavern was the Chamber’s Executive Vice President and Chief Operating Officer. In this role, he was responsible for the day-to-day operations and long-term planning for the 500-person advocacy organization. Chavern managed numerous (and simultaneous) advocacy efforts. He also managed revenue growth and expense reductions and ended the 2013 fiscal year with record financial performance. Prior to that, Chavern served as a Vice President and Chief of Staff at the Chamber, offering strategic advice and guidance to the CEO and managing daily operations of the organization.

Chavern is a member of the Board of Directors of Transamerica Insurance. He is a founding investor in Starling Trust Sciences, LLC, a company that produces data analytics tools that allow companies to measure a wide range of cultural attributes about their internal operations. A proud alum, Chavern also serves on the board of trustees of his alma mater, the University of Pittsburgh.

A 1987 graduate of Villanova University’s School of Law, Chavern went on to receive his MBA from Georgetown University in 2003. He attended the University of Pittsburgh where he received a Bachelor of Arts degree.

PAUL BOYLE
Senior Vice President, Public Policy

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Paul Boyle manages the government affairs operation of the association advocating on trade, tax policy, postal affairs, media and advertising regulations, and First Amendment / newsgathering issues. Under Boyle’s leadership, the industry reversed tariffs imposed on imports of Canadian newsprint; preserved the current tax treatment of advertising expenses; resisted government efforts to reclassify independent contractors; reduced postal rates impacting newspapers; and reformed the Freedom of Information Act. He has testified before congressional committees and has been interviewed by hundreds of media outlets over the years.

Boyle is a member of the American Society of Association Executives. He is a graduate of the University of California, Santa Barbara. He and his wife, Joy, live in Washington, D.C.

DANIELLE COFFEY
Senior Vice President, Strategic Initiatives & Counsel

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Danielle Coffey is Senior Vice President of Strategic Initiatives and Counsel for the News Media Alliance, which represents 2,000 news media outlets worldwide. Danielle leads the organization’s advocacy and strategy towards a digital future for journalism, which includes building better partnerships with tech platforms and urging for a more favorable legislative and regulatory environment for the digital distribution of news content.

Before joining the News Media Alliance, Danielle was Vice President and General Counsel for the Telecommunications Industry Association (TIA) where she led advocacy efforts for member companies on issues that affected the internet ecosystem, broadband deployment, content regulation and international trade. She was responsible for informing and educating government representatives about member companies' technologies and advocated for policies that facilitate innovation.

Danielle earned her JD from the Catholic University Law School, with a specialization in Communications Law. She was born and raised in California and obtained her undergraduate degree from San Diego State University. Danielle lives with her husband and two daughters in McLean, Virginia.

REBECCA FRANK
Vice President, Research & Insights

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Rebecca Frank is Vice President of Research & Insights at News Media Alliance. She is focused on understanding the needs and behaviors of news audiences, publishers, and advertisers, to inform the work News Media Alliance does on behalf of its members. She has a background in market research, digital analytics, data analysis, social media, and marketing strategy.

Prior to joining News Media Alliance, she was the Senior Manager of Audience Experience and Acquisition at SmartBrief, a business publisher based in Washington, D.C. She helped launch the Global Strategy & Analytics Group at the public relations firm Burson-Marsteller, working with Fortune 50 brands to develop online reputation monitoring tactics, as well as proprietary audience research and analysis tools. Her previous work also includes audience research and strategy in the public health, automotive and pharmaceutical sectors.

Rebecca graduated from Tufts University with a B.A. in Political Science and Economics.

MICHAEL MALOON
Vice President, Innovation & Communications

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Michael MaLoon is the News Media Alliance’s Vice President of Innovation & Communications. In this role, he works to further the collaboration, advocacy and advancement of the newspaper industry. Michael focuses on creating new strategic initiatives and designing unique partnerships that will propel innovation in the industry, working collaboratively with Alliance staff to execute strategic research and communications programs. In addition, he oversees communications and PR for the organization.

Michael has built an extensive executive career in media, publishing and marketing, focused on research-driven product development to create growth. He most recently served as the director of sales and operations at The Chronicle of Higher Education and The Chronicle of Philanthropy, where he led the launch of a new Chronicle Unlimited program that generated important incremental revenue. His previous positions include consulting for NextGen Marketing Group, digital director of The Buffalo News, director of recruitment advertising for Newsday Media Group, president of CyberInk, a Times Publishing Co. subsidiary, and online director of The Observer-Dispatch.

Under Michael’s leadership, The Buffalo News achieved aggressive revenue goals of more than 18 percentage points, including a nearly 23 percent increase in display advertising and 11 percent growth in digital classifieds. He also founded the subsidiary digital services agency Canalside Media, launched a new suite of mobile products and led the transition of all newspaper properties to a paid access model. Prior to this, as president of CyberInk, he increased online revenue for GoErie.com and its sister properties by more than 200 percent.

MaLoon attended the Rochester Institute of Technology.

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