Alliance Holds a Meeting with Google

On January 15, the Alliance held a meeting between member news publishers and Google to find new ways of working together. Issues discussed at the meeting in Palo Alto, California, included the Google News Initiative, subscriptions, content distribution, YouTube and the future of audio news. The Alliance sought to find ways to flag and uplift original news content, both in search and AMP, and to achieve progress on Subscribe with Google and Propensity to Pay. Additionally, the meeting explored an economic model for news content on Google Assistant, YouTube monetization options for local content, and improved search rankings for news content. The Alliance’s Digital Advisory Group (the Alliance’s hub for discussing developments in the digital marketplace and finding collective solutions to common problems) helped to identify and prioritize these issues. This group will work on the common ground established at the meeting and update the working plan to find technical and monetary solutions for the news industry.

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