On November 8, the News Media Alliance filed comments with the California Privacy Protection Agency (CPPA) regarding the agency’s proposed rulemaking under the California Privacy Rights Act of 2020 (CRPA). The comments, submitted together with the California Newspaper Publishers Association, follow the adoption of the CRPA by California voters in November 2020 and highlight the important role digital advertising plays in supporting high-quality journalism and the Alliance’s support for giving consumers more transparency and control over the collection, use, and sharing of their personal information. Arguing that any regulations adopted should be clear, consistent, practical for publishers of all sizes, the comments also call for aligning the rules with other privacy laws around the world. Among other specific recommendations, the Alliance believes businesses should have 45 days from the date a request to know or to delete is verified to accept or deny the request and that the rules around the right to delete, to correct, and to know should be consistent with existing regulations under the California Consumer Privacy Act (CCPA), including regarding the deidentification and aggregation of data. The comments also request that the regulations should not mandate the use of Global Privacy Control or any other specific opt-out preference signal. The CPRA becomes effective on January 1, 2023. Read the Alliance’s full comments here.
Members of the News/Media Alliance staff have contributed to this post.