Alliance Files Comments with the California Privacy Protection Agency on Proposed CPRA Regulations

On August 23, the News/Media Alliance filed comments with the California Privacy Protection Agency (CPPA) in response to its notice of proposed rulemaking with regards to the California Privacy Rights Act (CPRA). The CPRA was approved in a ballot measure in November 2020 and is aimed at strengthening California’s consumer privacy laws following the passage of the California Consumer Privacy Act (CCPA). The bill is due to enter into force on January 1, 2023, with the notice of proposed rulemaking filed on July 8. The Alliance’s comments note that the regulations are helpful on a number of levels, while also imposing burdens on news and magazine publishers that make compliance more difficult and do not provide added benefits to consumers, among other issues. The comments call on the CPPA to clarify the scope of protections for journalism, to provide further guidance on how to properly post links in mobile applications, and not to restrict the ability of businesses to combine personal information from different sources for legitimate business purposes, such as website analytics. The comments also request that the Agency provide further guidance on opt-out preference signals and eliminate the requirement to notify third-parties of opt-out and deletion requests, among other requests. The Alliance also called on the enforcement of the CPRA to be delayed until the regulations are adopted, especially as the CPPA failed to meet the July 1 deadline to promulgate final regulations. Read the full comments.


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