The News Media Alliance is collaborating with Facebook to improve readers’ experience in consuming newspaper content online. Leveraging input from Alliance member executives and Facebook leadership, our two organizations have developed a joint Working Plan to create benchmarks for progress in several areas relating to engagement and publishers’ revenue growth, such as:

Subscriptions: Tools and data to increase digital subscriptions

Trust: Algorithmic quality and indicators (Trusted/Informative/Local);

Analytics: Insights, Tools & Crowdtangle;

Local: Reward original content at the local level;

Advertising: Shared data.



Letter to Congress: Facebook Political Ads (June 4, 2018)

CEO Statement: Facebook Plan to Label Quality News Political Advocacy (May 18, 2018)

Letter to Facebook CEO Mark Zuckerberg 

Alliance CEO Statement: Facebook’s Subscription Model (February 14, 2018)

Second Facebook decision on January 19, 2018 to elevate trustworthy news content in user feeds.

Alliance CEO David Chavern’s statement in response to Facebook announcements.

Facebook decision on January 11, 2018 to elevate friends & family and deprioritize news content in user feeds.

Facebook will decide trustworthiness through survey of users, asking two questions: do you recognize & do you trust the website.

Facebook made a ranking update to show more local news in News Feed.  Outlined in Zuckerberg’s post, and more details on the News Feed FYI blog.

For questions or more information about the Digital Dialogue, please contact News Media Alliance VP, Public Policy, Danielle Coffey.


Political Advertising: Facebook announced a policy intended to increase transparency in advertising; however, it has inappropriately included quality news content as part of its labeling of political advocacy. Facebook’s plan to group quality publishers alongside political advocacy, which its ad archive will do, is a fundamental mischaracterization of journalism. Newsgathering and reporting about politics is not the same thing as advocacy or politics. By lumping journalism and issue advocacy together, Facebook is dangerously blurring the line between real reporting and propaganda, and threatening to undermine journalism’s ability to play its critical role in society as the fourth estate.

Local News: Facebook announced that it plans to adjust the users’ feeds to prioritize local news and topics that have a direct impact on the users’ communities and local areas. Prioritizing local news as a part of an emphasis on high-quality content may cause news items to appear higher in users’ feeds for followers in publishers’ geographic areas. This change is one of the many signals that go into ranking.

Digital Subscriptions: The Alliance and Facebook have identified digital subscriptions as a priority area for news publishers. Facebook is working with publishers in an accelerator program to identify challenges and solutions; Alliance members will actively participate in those discussions.