Taxes & Advertising Compliance

TAXES & ADVERTISING COMPLIANCE

Taxes on Digital Ads and the Use of Personal Data: The Alliance works to exempt news media entities from taxes on digital advertising or the use of personal data. These revenue lines are appealing to lawmakers as levies on platforms, but they have a disproportionate impact on a key source of publishing revenue and impose severe pass-through costs on local businesses and nonprofits who advertise with news publishers. As a model bill, Maryland’s digital ad tax explicitly exempts news media entities.

Advertising Deductibility: Advertising is vital to the economic stability of the news and magazine media industry and a critical resource in support of high-quality, original journalism. The consequences of changing the current treatment of advertising would ripple through the entire economy from media companies, advertisers, and their agencies to the multitude of industries that depend on advertising to move their products and services. Through our leadership with The Ad Coalition, the Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

Advertising Compliance: The Alliance actively monitors compliance obligations in advertising across a broad array of issues. From Federal Trade Commission rulemaking to state legislation, the Alliance advocates for preserved access to a key source of revenue that sustains the work of publishers.

News/Media Alliance members can receive regular updates on tax and advertising compliance issues by contacting membership@newsmediaalliance.org.

Latest Articles


News Media Groups Applaud Representatives Bustos and Aderholt for Calling on GAO to Review Government Advertising Spending, Assess Agency Use of Local Media
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News Media Groups Applaud Representatives Bustos and Aderholt for Calling on GAO to Review Government Advertising Spending, Assess Agency Use of Local Media

Today, Representatives Cheri Bustos (D-IL) and Robert Aderholt (R-AL) sent a letter to U.S. Government Accountability Office (GAO) requesting that it conduct a comprehensive review of current government agency expenditures on advertising and to examine how federal agencies could place more advertising with local news publishers and broadcast stations ... Read More
Statement: Anticompetitive Behavior by Some Big Tech Platforms Harms Quality Journalism
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Statement: Anticompetitive Behavior by Some Big Tech Platforms Harms Quality Journalism

On Wednesday, July 29, in a House Judiciary Antitrust Subcommittee hearing titled, “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google,” members of Congress will question the CEOs of the big tech platforms about their dominance of the digital marketplace ... Read More
CEO Statement: The News Media Alliance Supports the Local Journalism Sustainability Act
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CEO Statement: The News Media Alliance Supports the Local Journalism Sustainability Act

The Local Journalism Sustainability Act, introduced in the House of Representatives today by Representatives Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA) – and the bipartisan group of their colleagues who have joined them as original co-sponsors – would provide incentives for consumers and businesses to help ensure local news publishers ... Read More
News Media Alliance Comments: Endorsement Guides Concerning the Use of Endorsements and Testimonials in Advertising
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News Media Alliance Comments: Endorsement Guides Concerning the Use of Endorsements and Testimonials in Advertising

The News Media Alliance (“NMA”), by its attorneys, hereby responds to the request for comment related to the Federal Trade Commission (“FTC”) Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guide” or “Guides”) ... Read More
Keyword Blocking Around Pandemic Hurts Publishers and Public
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Keyword Blocking Around Pandemic Hurts Publishers and Public

News organizations across the country are offering potentially life-saving information to readers. But as news organizations struggle to stay afloat, many digital advertisers have used keyword blocking to prevent ads from running next to coronavirus-related content ... Read More
Hundreds of Senators, Representatives Ask Trump Administration to Direct Advertising to Help Local Media Outlets During COVID-19
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Hundreds of Senators, Representatives Ask Trump Administration to Direct Advertising to Help Local Media Outlets During COVID-19

Last week, Members of Congress sent two letters encouraging the Trump Administration to direct existing government advertising campaigns to local newspapers and broadcasters ... Read More
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