Ad Companies Keyword Block Terms Related to the Black Lives Matter Movement

AdAge reports that certain marketers are blocking keywords that would put advertising content next to Black Lives Matter coverage. These keywords include “BLM,” “George Floyd” and “black people.” Jason Kint, CEO of Digital Content Next, said “advertisers are running away from” content related to Black Lives Matter. The cost per impression (CPM) is reportedly 57 percent lower on Black Lives Matter content than other content. With news publishers already struggling to monetize content, ad companies are now facing criticism for shying away from important issues. Read more here.

×

Alliance Releases New White Paper Outlining Google’s Dominant Market Behavior, Harming of Journalism - Learn more