2016 Media Future Summit to be Held in Association with NAA

Other partners include The 4A’s, ANA, CTAM, Digital Content Next, The Digital Entertainment Group and MPA

Press Contacts:
MediaPost: Laura Daly – daly@mediapost.com
Wharton: Peter Winicov winicov@wharton.upenn.edu

Organizers of the annual Media Future Summit, The Wharton Future of Advertising Program and MediaPost, announce that the October 27, 2016 MFS will be held in association with The 4A’s, The ANA, CTAM, Digital Content Next, The Digital Entertainment Group, The MPA and the NAA.

The summit will take place October 27, 2016 at the Van-Pelt-Dietrich Library at The University of Pennsylvania.

Bob Garfield, co-host of public radio’s “On the Media”, MediaPost columnist and chief organizer of the summit, welcomes the participation of these organizations and their anticipated contributions: “The delicate way of saying this is that the Summit will be a uniquely ecumenical gathering consisting of the best minds and biggest leaders from the entirety of the media-marketing ecosystem. The more descriptive way is to say we’re all in this boat together, and the vessel is taking on water very fast.”

Garfield created The Media Future Summit in 2015 to address the cataclysmic effect digital technology was having on the media:  “We’ve all heard, and probably uttered empty pieties about the historic explosion of media afforded by digital technology.  The implosion of the media’s business models, unfortunately, tends to get glossed over, or simply denied. This summit will be a no-gloss zone. We’re locking owners and bosses in a room, and — in search of answers — demanding unvarnished truth.”The Media Future Summit is an exclusive gathering of top executives tapped from throughout the media ecosystem to seek lasting business solutions amid digital-age reordering of the media economy.

About The Organizers

The Wharton School and Wharton Future of Advertising Program
Established in 2008 by Yoram (Jerry) Wind and Catharine Findiesen Hays, the Wharton Future of Advertising Program is the preeminent center bridging leading academics, executives, entrepreneurs, and students for deeper insights, bolder innovation, and broader positive personal, organizational, and societal impacts for advertising and marketing. WFoA generates knowledge and thought leadership on topics related to the future of advertising via roundtables, conferences, radio broadcasts, and publications. Wind and Hays collaborated with over 200 global thought leaders to create a model and roadmap for the future of advertising in their recent book, Beyond Advertising: Creating Value Through all Customer Touchpoints (Wiley 2016).

MediaPost Communications (www.mediapost.com) is an integrated publishing and conference company providing a wide array of resources to media, marketing and advertising professionals, producing more than 30 conferences each year, seven annual award shows, fourteen news dailies and more than forty industry-focused newsletters & blogs. MediaPost is committed to providing a premium level of content in all publications and conferences. The company, founded in 1996, is New York based and privately held.

Bob Garfield
Bob Garfield is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape. A MediaPost editor-at-large, he previously spent 25 years as the advertising critic for Advertising Age. For the past 15 years has been co-host of public radio’s “On The Media.” A recipient of many journalism awards, including the Peabody, he is the author of five books and has lectured in 37 countries on six continents. A visiting lecturer at the University of Pennsylvania, he is also a senior fellow at the Wharton School’s SEI Center for Advanced Studies in Management. His seminal 2007 book, The Chaos Scenario, presciently described the apocalyptic disruptions of the media economy in the digital age.

About The Associates

The 4A’s
The 4A’s is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry’s most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at www.aaaa.org.

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes nearly 700 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA), which operate as divisions of the ANA, and the Advertising Educational Foundation, which is an ANA subsidiary. The ANA advances the interests of marketers and promotes and protects the well being of the marketing community.http://www.ana.net

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit, professional association with 83 corporate members, focused on driving business results through a mix of cooperative marketing, strategic collaboration, and education. The organization leads various national marketing initiatives, such as Cable Mover® and TV EverywhereSM, and enables the work of the MSO Marketing, Residential Products and Business Services Councils. In addition, CTAM delivers a highly rated executive education series that includes its hallmark program, Cable Executive Management at Harvard Business School. www.ctam.com.

Digital Content Next
Digital Content Next (DCN) is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA). Comprised of some of the most trusted and well-respected media brands, DCN produces proprietary research for its members and the public, creates public and private forums to explore and advance key issues that impact digital content brands, offers an influential voice that speaks for digital content companies in the press, with advertisers and policy makers, and works to educate the public at large on the importance of quality content brands. Digital Content Next’s membership has an unduplicated audience of 223,098 million unique visitors or 100% reach of the U.S. online population.

DEG: The Digital Entertainment Group
The Digital Entertainment Group is an industry association that advocates and promotes entertainment platforms, products and distribution channels on behalf of the motion picture, music, consumer electronics and technology companies.

DEG membership is comprised of: Akamai, Alliance Entertainment, Anchor Bay Entertainment, BBC Worldwide America, bitMAX, BluFocus, Cinedigm, Cinram, Content Bridge, Cryptography Research, DTS Entertainment, Deloitte, Deluxe Digital, Directv, Dolby Laboratories, Entertainment One, Film Track, GfK Entertainment, Gibson, Google Play, HBO Home Entertainment, Intel, Kaleidescape, LG Electronics USA, Lionsgate, Mediamorph, MGM Entertainment, Microsoft, MovieLabs, NPD Group, Neustar Media, Nielsen Entertainment, Panasonic, Paramount Home Media Distribution, Philips Electronics, PricewaterhouseCoopers, RLJ Entertainment, Random Media, Redbox, Rentrak, Rovi, Samsung Electronics, ScreenPlay, Sony DADC, Sony Electronics, Sony Music Entertainment, Sony Pictures Home Entertainment, Technicolor, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Operations Group, Universal Pictures Home Entertainment, Vubiquity, Walt Disney Studios, Warner Bros. Home Entertainment and Western Digital.

MPA—The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. NAA members include daily newspapers, as well as nondailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on the major issues that affect today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium’s broad portfolio of products and digital platforms. Information about the association and the industry also may be found at www.newsmedia.com.


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