News/Media Alliance Research

View and download the latest News/Media Alliance member research below.

Latest Articles


News Media and Magazine Audiences As Valuable As Ever:  New Market Report from News/Media Alliance
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News Media and Magazine Audiences As Valuable As Ever: New Market Report from News/Media Alliance

News media and magazines are still the gold standard for advertisers looking to reach affluent, influential audiences, a new report by the News/Media Alliance finds ... Read More
2025 Market Report on News Media and Magazine Audiences
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2025 Market Report on News Media and Magazine Audiences

The 2025 Market Report offers NMA members and advertisers an analysis of the size, composition, and spending habits of the news media and magazine audiences ... Read More
Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report
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Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More
2024 Magazine Supplement
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2024 Magazine Supplement

The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions ... Read More
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