Alliance Submits Comments on Proposed CCPA Regulations with the California Attorney General

On December 6, the News Media Alliance submitted comments with the California Attorney General on the AG’s proposed rules to implement the California Consumer Privacy Act (CCPA) that will go into effect on January 1, 2020. The CCPA will limit the ability of news publishers to benefit from targeted digital advertising, and the Alliance comments focus on aspects of the proposed regulations that impose additional burdens on news publishers while providing no added benefit to consumers, including issues related to the “Notice at Collection” and opt-out requirements. In addition to the comments, the Alliance’s external counsel testified on behalf of the Alliance during a public hearing on the regulations. The proposed regulations were published in October, and the Attorney General is required to promulgate final rules by July 2020. In addition to the Attorney General’s regulations, both the IAB and DAA released their compliance frameworks. The IAB framework would bind all participants to an industry-wide contract, while the DAA framework resembles the existing AdChoices program. Google has announced that it will allow publishers and advertisers to restrict personalized ads and that it will also sign onto the IAB framework. Read the Alliance’s AG comments here.

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