Archive for Sales & Marketing-RT – Page 2
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
Staff / What’s Next: Digital Subscriptions
While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
Staff / News Media Alliance Launches Advertising Intelligence Center
The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ... Read More
Webinar: New(s) Ideas: Solutions for Growing Revenue and Engagement
Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of ... Read More
Staff / Alliance New(s) Ideas Grand Prize Winners Are Subatomic Digital, Viafoura
The News Media Alliance announced today the grand prize winners of its New(s) Ideas contest, Subatomic Digital and Viafoura ... Read More
News Advertising Panorama Ads
Download our new ads using data from the News Advertising Panorama on how print advertising prompts action and digital news audience growth ... Read More
