WEBINAR: HOW DAILY NEWSPAPERS CAN CAPITALIZE ON 2018 POLITICAL SPENDING
Tues., January 9 – this event has passed
War chests are being stockpiled for the 2018 mid-term elections, when tens of thousands of races and ballot issues are planned across the U.S. Can daily newspapers participate in the estimated $8.5 billion bounty? Will candidates, PACs and parties embrace trusted newspaper brands and avoid digital media because of stories of fake news and digital ad fraud?
This webinar offers forecasts for 2018 spending — where the money will come from, where it’s likely to go, and how newspapers can access those dollars.
Moderator: Corey Elliott, VP of Research, Borrell Associates
Kip Cassino, Borrell Associates
Chris Nolan, Spot-On
Michael is the Vice President of Innovation & Communications at the News Media Alliance.