Archive for spending
2024 Magazine Supplement
The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors ... Read More
Back-to-School Ad
According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $38.8 billion on back-to-school shopping this year. And ... Read More
Publishers Call on President to Use Local Newspaper Advertising to Help Reach Their Goal of 70% Vaccinated by July 4
The News Media Alliance and the National Newspaper Association sent a letter to President Joe Biden encouraging the Administration to use advertising in local newspapers ... Read More
News Publishers Should be Top Distribution Channel for COVID-19 Vaccine Awareness Campaign
In the recently passed American Rescue Plan Act, which President Biden signed into law today, Congress included $1 billion in funding for an awareness campaign ... Read More
News Media Groups Applaud Representatives Bustos and Aderholt for Calling on GAO to Review Government Advertising Spending, Assess Agency Use of Local Media
Today, Representatives Cheri Bustos (D-IL) and Robert Aderholt (R-AL) sent a letter to U.S. Government Accountability Office (GAO) requesting that it conduct a comprehensive review ... Read More