In this episode of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Sam Ragland and Elite Truong at the American Press Institute for a candid conversation about the work API is doing with news organizations look inward and evolve to better reflect the communities they serve and respond to their needs.
In a webinar with the American Press Institute’s Metrics for News team, we discussed which measures of engagement to focus on (hint: not just pageviews) and how to define success. Through a series of 11 lessons on using metrics for newsroom change (gathered from the Metrics for News team’s work with 100+ newsroom partners), participants learned how to prioritize which metrics they track and tips for leveraging the data-collection tool(s) they already use.
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through API’s platform, Metrics for News.
On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is leveraging enough from social media. “It’s really hard to keep track of all of their metrics,” he said. Companies need to understand why consumers are purchasing their products, as well as the key metrics that they should be measuring.
Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical support for API’S Metrics for News product.
