Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage
In a webinar with the American Press Institute’s Metrics for News team, we discussed which measures of engagement to focus on (hint: not just pageviews) and how to define success. Through a series of 11 lessons on using metrics for newsroom change (gathered from the Metrics for News team’s work with 100+ newsroom partners), participants learned how to prioritize which metrics they track and tips for leveraging the data-collection tool(s) they already use.