According to Pew Research Center, approximately 67 percent of American adults get at least some of their news from social media. So if you want your news to be what people are looking at, you need to find them where they are. That means, yes, tweeting.
As simple as Twitter may seem, it’s not entirely intuitive how journalists should use it. Should it be used as a self-promotion tool? A way to crowdsource stories? A way to engage with readers? A way to have fun? The journalists who are most successful on Twitter use it for all of those things, and move seamlessly between those modes of engagement. We look at those journalists and what you can learn from their use of the social media platform.
