A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up.
advertising technology
Antitrust-D - DO NOT USE, Copyright-D - DO NOT USE, Digital, Journalism, Tech Platforms-D - DO NOT USE
Google’s Settlement with the French Authorities Offers a Glimpse of Hope for News Publishers
In early June, the French competition authority, Autorité de la concurrence, announced that Google had reached an agreement with the authority to settle an antitrust investigation regarding the tech giant’s anticompetitive behavior in the market for online advertising services.