The JCPA will provide revenue to news publishers that can be used to hire reporters for producing quality journalism.
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According to an analysis, The News Media Bargaining Code in Australia has resulted deals being reached between Meta and Google and publishers large and small that have allowed publishers to hire journalists, leading to what Australian journalists are saying is the best time to be a journalist. For example, The Guardian increased its newsroom employment from 70 to roughly 150 journalists, in large part due to revenue received under the Code, and the Australian Broadcasting Company announced in December 2021 that it was creating more than 50 journalist positions in regional locations as a result of the Code.
Without compensation from the Big Tech platforms for use of their content, and the tech platforms’ continued dominance over the majority of digital advertising revenue, U.S. publishers are left with scraps to invest in continuing to provide quality journalism. The Journalism Competition Preservation Act (JCPA), like the Australia Code, would create journalism jobs in the U.S., requiring the Big Tech platforms to compensate news publishers for use of their content, funneling needed revenue to publishers that can be used to hire reporters.
Local news reporters are members of the community and they work hard to deliver important news and information that their fellow community members want and need, as well as hold government officials and others in positions of power accountable. When you support journalism, you support your neighbor and your community by supporting job creation.
If Congress doesn’t pass the JCPA now, communities across America will continue to lose quality local, fact-based news coverage. When you support the JCPA, you support journalism and the creation of journalism jobs.
Contact your member of Congress today to support the JCPA and help sustain your local journalists and news publishers: 202.224.3121
Legislation around the world to require Big Tech platforms to pay news publishers for use of their content is working.
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Legislation around the world requiring Big Tech platforms such as Google and Meta to pay news publishers fairly for use of their valuable content is working. In Australia, the News Media Bargaining Code (NMBC) is balancing the playing field between publishers and online platforms, allowing for a more sustainable foundation for the preservation of high-quality journalism.
Right now in the U.S., Google and Facebook capture the vast majority (70%) of all digital advertising dollars, leaving publishers with insufficient resources to reinvest in providing the journalism Americans need and rely on to stay informed and engaged. Ad revenue for Facebook and Google is four times larger than for all U.S. news publishers combined. In addition, research has found that two-thirds of searches on Google don’t end in a click to a third-party site because they use large segments of publishers’ content to keep users from leaving their platform.
Small publishers on their own have no negotiating power to challenge the basic terms offered by the dominant tech platforms. Bipartisan legislation currently under consideration in the U.S., the Journalism Competition & Preservation Act (JCPA), like the NMBC, would allow local news companies to negotiate with Big Tech to receive fair compensation for the use of their content.
If Congress doesn’t pass the JCPA now, communities across America will continue to lose quality local, fact-based news coverage. When you support the JCPA, you support journalism and help to ensure news and quality journalism live to report another day.
Contact your member of Congress today to support the JCPA and help sustain your local journalists and news publishers: 202.224.3121
One-fifth of the population lives in a news desert or in a community at risk of becoming one.
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We sometimes take for granted that our local newspaper will always be there when we need it. But the stark reality is that one-quarter (2,500) of the country’s newspapers have shuttered since 2005, and another third are expected to close by 2025 if we don’t do something to reverse this startling trend. Lower-income communities are disproportionately impacted by the closure of local newspapers, which serve as a check on the local, state and federal governments.
When residents lose their local news source, they lose their community watchdog and their way to stay connected, informed and engaged about what’s happening in their community. Supporting quality journalism is the only way to stop the growth of news deserts.
The Journalism Competition & Preservation Act (JCPA) is a bipartisan bill that would allow local news companies to negotiate with Big Tech to ensure they are treated fairly and compensated justly, helping to sustain this critical function in our society. If Congress doesn’t pass the JCPA now, communities across America will continue to lose quality local, fact-based news coverage.
When you support the JCPA, you support journalism and help to ensure news publishers can continue to invest in providing the important news and investigative journalism you want and need to help stay informed and engaged.
Contact your member of Congress today to support the JCPA and help sustain your local journalists and news publishers: 202.224.3121
Without quality journalism, we’d be cut off from the outside world.
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Have you ever thought about how many times you look at your phone in a given day, and how much your need to be connected with your community and the world through staying informed about the latest news and information from local news publishers drives that behavior?
From the latest weather affecting your neighborhood, to community events offering enrichment and connection, to local government corruption that harms residents, local news reporting strengthens our community. But local papers across the country are under threat. Big Tech doesn’t produce original journalism – they take advantage of the news and information created by local publishers, reaping the financial benefits without paying for it.
The Journalism Competition & Preservation Act (JCPA) is a bipartisan bill that would allow local news companies to negotiate with Big Tech to ensure they are treated fairly and compensated justly. If Congress doesn’t pass the JCPA now, communities across America will continue to lose quality local, fact-based news coverage.
When you support the JCPA, you support journalism and help to ensure news publishers can continue to invest in providing the important news and investigative journalism you want and need to help stay informed and engaged.
Contact your member of Congress today to support the JCPA and help sustain your local journalists and news publishers: 202.224.3121
Members of the News/Media Alliance staff have contributed to this post.
