Audience

AUDIENCE

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Latest Articles


News Take Episode 104: Encouraging and Sustaining Diversity in News Media
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News Take Episode 104: Encouraging and Sustaining Diversity in News Media

On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL  Media, in Jackson Heights, New York City amidst a pandemic and ... Read More
News Take Episode 103: Leveraging Products to Connect with Your Audience
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News Take Episode 103: Leveraging Products to Connect with Your Audience

On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with your audience and be useful to them, while at the ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the issues and topics they care about and want to read ... Read More
Diverse group of men and women sitting on a couch reading different forms of media - a newspaper, laptop, tablet, phone
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Call for Nominations: 2021 John P. Murray Audience Development Award

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience
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Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
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