AUDIENCE
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Latest Articles
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More
Staff / News Media Alliance Establishes John P. Murray Award for Excellence in Audience Development
The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with ... Read More
Webinar Recap: A New Paradigm of Readership in Local News
Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views ... Read More
Staff / New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content
The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions to their digital publications ... Read More
