AUDIENCE

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Latest Articles

 
The News Audience is Thriving
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The News Audience is Thriving

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes ... Read More
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
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Driving Digital Subscriptions: Sustaining the ‘Trump Bump’

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm ... Read More
metricsXchange: Overview for Members
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metricsXchange: Overview for Members

metricsXchange is a new, innovative metrics tool provided exclusively to members of the News Media Alliance ... Read More
mediaXchange 2017 Presentations
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mediaXchange 2017 Presentations

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new ... Read More
Webinars on Demand: Audience & Revenue Series
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Webinars on Demand: Audience & Revenue Series

Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining ... Read More
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