AUDIENCE

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Latest Articles

 
Driving Digital Subscriptions
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Driving Digital Subscriptions

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More
The News Audience is Thriving
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The News Audience is Thriving

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes ... Read More
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
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Driving Digital Subscriptions: Sustaining the ‘Trump Bump’

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm ... Read More
metricsXchange: Overview for Members
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metricsXchange: Overview for Members

metricsXchange is a new, innovative metrics tool provided exclusively to members of the News Media Alliance ... Read More
mediaXchange 2017 Presentations
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mediaXchange 2017 Presentations

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new ... Read More
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