AUDIENCE
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Latest Articles
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A recent study suggests that unlike TV, online news is not ... Read More
Staff / Recording Now Available! Webinar: John Murray Best Practices in Audience Development
July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
Staff / Future of News 2022: New Models for Expansion
September 14, 2022 - Learn what lies ahead for an industry in flux and debate the most effective models to assure long-term growth ... Read More
Staff / News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) and Newsday (Long Island, NY) (Large category) as the recipients of the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Staff / News Take Episode 104: Encouraging and Sustaining Diversity in News Media
On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL Media, in Jackson Heights, New York City amidst a pandemic and ... Read More
Staff / News Take Episode 103: Leveraging Products to Connect with Your Audience
On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with your audience and be useful to them, while at the ... Read More
