Audience

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed ... Read More

The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More

The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague ... Read More

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More