Audience

AUDIENCE

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Latest Articles


Call for Nominations: 2021 John P. Murray Audience Development Award
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Call for Nominations: 2021 John P. Murray Audience Development Award

The News Media Alliance is now accepting nominations for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience
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Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development
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Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development

The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More
News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development
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News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as the recipients of the 2020 John P. Murray Award for Excellence in Audience Development ... Read More
Future of News: On the Road to Recovery?
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Future of News: On the Road to Recovery?

Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More
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