Audience

Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media.  ... Read More

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, they have several newspaper customers for whom they develop custom products ... Read More

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and thereby subscriber retention ... Read More

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The report, which surveyed more than 4,100 new news subscribers, tracks the nine most common routes people take to go from non-subscribers to paid subscribers.  ... Read More

39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look just at young people in the U.S., their use of Facebook for news is down by 20 percent compared to 2017 ... Read More