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Latest Articles
Staff / News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More
Alliance Insiders Share Insights Into 2020’s Top Issues
With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More
Staff / News Media Alliance Establishes John P. Murray Award for Excellence in Audience Development
The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with ... Read More
