Audience

AUDIENCE

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

 

 

Latest Articles


FAQs About the News Advertising Panorama
/

FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you're a publisher or an advertiser ... Read More
Infographic: 8 News Media Stats to Be Thankful For
/

Infographic: 8 News Media Stats to Be Thankful For

As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures we can all be thankful for. Among the items bringing us some early holiday cheer are increased reader revenue, the end of tariffs on Canadian ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
/

News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, which highlights the benefits and advantages for marketers of advertising in print and digital news media ... Read More
The News Audience Votes — At the Polls and With Their Wallets
/

The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news ... Read More
New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality
/

New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More
Social Media Remains Top Source of News for U.S. Adults
/

Social Media Remains Top Source of News for U.S. Adults

Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media.  ... Read More
Loading...
×

What to Expect at Mega-Conference 2019 Learn More