ICYMI: Tracking Your Impact with the News Impact Project and the Detroit Free Press

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Did you miss our webinar on January 21, 2020? Do you want to learn about the News Impact Project and how you can start tracking impact in your newsroom? Below you’ll find video of the webinar, all the slides presented, and links to all the resources and stories discussed during the presentation.

If you want to learn more about the News Impact Project, you can email jennifer@newsmediaalliance.org.

Full video:

News Media Alliance slides:

Detroit Free Press slides:

Resources and stories: 

USC Annenberg Norman Lear Center’s Media Impact Project
“Non-Profit Journalism: Issues Around Impact,” Richard Tofel, ProPublica, 2013
“Measuring Impact: The Art, Science and Mystery of Nonprofit News,” Charles Lewis and Hilary Niles, 2013
“Up and Down with Ecology: The ‘Issue-Attention’ Cycle,” Anthony Downs, 1972
“Beyond Clicks and Shares: How and Why to Measure the Impact of Data Journalism Projects,” Lindsay Green-Barber, The Data Journalism Handbook 2, 2018
“Democracy’s Detectives: The Economics of Investigative Journalism,” James T. Hamilton, 2016
Detroit Free Press “Impact and the Free Press” Page
“Make Your Date: The investigation explained,” Detroit Free Press, 2019
“As Mayor Mike Duggan touts Make Your Date’s success, Detroit’s preterm birth rate spikes,” Detroit Free Press, 2019
“Out of Gear: Follow the full Ford Investigation,” Detroit Free Press, 2019
“US fraud prosecutors demand Ford Focus, Fiesta documents,” Detroit Free Press, 2019
Detroit Free Press Community Impact Report,” 2019
“How the USA Today Network Is Measuring Impact in Its Newsrooms,” Media Shift, 2017
“Measuring Impact Will Increase Audience Trust,” Nieman Lab, 2018
“How a local paper built a tool to measure impact,” Columbia Journalism Review, 2017

Webinar Speakers:

Anjanette Delgado, Senior News Director for Digital, Detroit Free Press

Anjanette Delgado is the senior news director for digital at the Detroit Free Press and a contributor to the Norman Lear Center’s Media Impact Project. She led development of an impact tracker at Gannett in 2016. Chartbeat selected her as a leader in the field of real-time analytics in 2014 for her work at lohud.com in New York, and she was featured in an international documentary on journalism’s digital transformation for ARTE TV. In a past life she was the top editor of The Salinas Californian and El Sol newspapers in California, a designer and a reporter. Twitter: @anjdelgado.

Mark J. Rochester, Senior News Director for Investigations, Detroit Free Press

Mark J. Rochester is senior news director for investigations. Mark has overseen investigations that have resulted in new federal and state legislation, congressional hearings and regulatory reviews. His career includes senior leadership positions at the Indianapolis Star, Newsday, the Denver Post, the Associated Press and the Pittsburgh Post-Gazette. He served on the national board of directors of Investigative Reporters & Editors and is currently on the national advisory board of the Investigative Reporting Workshop at American University in Washington, D.C.

Phoebe Wall Howard, Reporter, Detroit Free Press

Phoebe Wall Howard has worked in the Midwest, South and California covering business, politics, government regulation and labor negotiations. She returned to Detroit to cover the auto industry for the Detroit Free Press in 2017. Her investigation into the defective transmission Ford used in Focus and Fiesta cars for nearly a decade prompted three members of Congress to call for an investigation, the U.S. Department of Justice to launch an investigation and Ford to extend warranties on 600,000 transmissions — yet 1.5 million remain on the road. Howard has a background in magazine, newspaper, radio and TV news with an expertise in political polling and social media.

Joe Guillen, Reporter, Detroit Free Press

Joe Guillen has been covering city governance and development issues for the newspaper since 2013. His recent work includes an investigation, with Kat Stafford, involving the Detroit mayor’s office that led to an ongoing criminal investigation into the destruction of government emails. He has covered Detroit city hall, been a member of the investigations team and previously worked at The (Cleveland) Plain Dealer covering county and state government.

Kat Stafford, Reporter, Detroit Free Press

Kat Stafford is a Detroit government accountability at the Free Press. A Detroit native who has received several awards for her work, she is vice president of the Board of Directors for the SPJ Detroit chapter and is a board member of the Detroit Young Professionals, a nonprofit organization dedicated to the development of the next generation of metro Detroit leaders. Her recent work includes an investigation, with Guillen, involving the Detroit mayor’s office that led to an ongoing criminal investigation into the destruction of government emails.

Moderator: Jennifer Peters, Reporter, Trends & Insights, News Media Alliance

Jennifer Peters is the trends and insights reporter and social media manager at News Media Alliance. She is focused on the ways in which the news media industry is changing and how those changes impact the way journalists create new work. With the News Impact Project, she and the Alliance are working on showing the value news media has in local communities across the country.

Prior to joining News Media Alliance, Jennifer spent more than a decade in journalism, both in print and digital, working for glossy magazines and digital news outlets. She has written hyper-local news stories, as well as stories of international interest, and her work has covered every aspect of human existence, from love and sex to war and death.

In addition to her work at the Alliance, Jennifer recently published a book on misinformation for students, You’re Being Duped: Fake News on Social Media (Enslow, 2019).


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