Archive for Research & Tools – Page 2
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers
Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school ... Read More
Staff / Give a Subscription to Your Local Newspaper Ad: News Impact Project
The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications this holiday season to promote ... Read More
Staff / Call for Nominations: 2020 John P. Murray Audience Development Award
The News Media Alliance is now accepting nominations for the 2020 John P. Murray Award for Excellence in Audience Development ... Read More
2020 Holiday Shopping Ad
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More
Staff / Ads: Support a #SafeHarbor4News
Your Community Could Lose Local News. Google and Facebook take 90 percent of all digital advertising revenue growth – revenue that news publishers need to ... Read More
2020 International Newspaper Carrier Day Ad
The News Media Alliance has produced 2020 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More
2020 National Newspaper Week and International Newspaper Carrier Day
International Newspaper Carrier Day is held each year in conjunction with National Newspaper Week (NNW), an annual week dedicated to celebrating the impact of newspapers ... Read More
Staff / News Impact Project Tool Kit – Social Media Graphics
Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More
Staff / Facebook Advertisers – Let’s Talk
Our high-quality journalism offers brand safe environments for advertising. Yet news publishers are facing greater challenges than ever due to decreasing advertising revenue resulting from ... Read More
