On June 15, the Alliance filed comments with the Department of Justice (DOJ) regarding its Public Workshop on Competition in Television and Digital Advertising, held in May. The workshop was held to examine the dynamics involved in media advertising and determine what, if any, implications there were for antitrust and merger enforcement issues. The Alliance comments noted that advertising should benefit creators, advertisers and consumers, and that the DOJ look at the intermediary ad tech companies that cause a “bottleneck” in digital advertising, taking in more money and causing more friction between advertisers and publishers. Specifically, the Alliance recommended that the DOJ more closely scrutinize Google and its acquisitions, as it controls a disproportionate amount of the ad tech companies that stand between advertisers and publishers. You can read the Alliance’s full comments here.
Members of the News/Media Alliance staff have contributed to this post.