Big Tech is stealing the creative work of others, using it without permission or fair compensation to build AI products. Theft of American content hurts everyone – let’s stand together for fairness and the future of quality creative content.

The News/Media Alliance is launching its “Support Responsible AI” campaign on April 7th, 2025, to fight for fair treatment and protect our content. We are asking members to run ads between April 7-13th to kick off the campaign. Participating in this ad campaign is voluntary, and we’re offering plenty of alternatives to give you and our other members the flexibility to choose the image and message that you feel best fits your publications.

See below samples of the four ads offered, followed by a series of download links. All digital ads should link to www.supportresponsibleai.org.

If you have any questions, please contact N/MA Communications Director Sam Quigley at Sam@newsmediaalliance.org.