The 2025 Market Report offers News/Media Alliance members and advertisers an analysis of the size, composition, and spending habits of the news media and magazine audiences, as well as what advantages marketers and advertisers can expect from advertising in print, digital, mobile, and magazine media.
This report shows that the audience for news and magazine content is large, diverse, and valuable, with hundreds of millions of Americans consuming our content each week. Our audiences continue to grow year over year, and remain on average, more affluent, more engaged with content, more able to influence their friends and family, and, crucially, more likely to take action on the ads they see within publications, than typical consumers.
News/Media Alliance members may click the button below to download the report (member login required).
Download PDFNot a member? Complete the form at the bottom of this page to request a copy of the Market Report.
Highlights from the 2025 Market Report:
1. Audience Size: News and magazine media reach hundreds of millions of Americans on a regular basis.
- Print and digital newspapers reach nearly half of all US adults (118 million, or 44 percent) each week.
- 86% of US adults, 223 million people, have read a magazine in the last 6 months.
2. Audience readership composition + demographic info: News and magazine media reach a wide group of valuable consumers.
- The news media audience is well-educated and higher income, with a median household income that is $8,000 higher than the national average.
- News audiences who access news via web, apps, and mobile are even higher earning, with a median household income almost $18,000 over the national average.
- Magazines reach an engaged audience of young and diverse consumers.
- Eighty-five percent of white adults, 86 percent of Hispanic adults, 87 percent of Black adults, 90 percent of Asian-American adults, and 90 percent of LGBT adults read at least one magazine in the past six months.
- Eighty-eight percent of Americans under age 35 and eighty-nine percent under age 25 read at least one magazine in the past six months.
3. Opportunities for advertisers: News and magazine media reach people looking to make big ticket purchases and who take action on information they get from news and magazines.
- News media reaches not only high-value consumers, but those who make high-end purchases.
- News media reaches 55 percent of households that are planning to purchase a new car in the next year, 50 percent of adults who have shopped at a major department store in the last three months, 58 percent of adults who have visited an upscale restaurant in the last month, and 54 percent who engage in online investing or stock trading in the past year.
- Magazine readers are disproportionately “super-influencers,” or people who are trusted by their communities and influence others’ purchases and make recommendations.
- Ads in magazines are incredibly effective – nearly 8 in 10 magazine readers who see an ad in their magazine take an action as a result.
- Magazines retain value beyond the first reader. The average magazine is read by over 7 people per copy.
We look forward to hearing your feedback on this comprehensive, in-depth showcase of the value of the news and magazine audience.
Please email sam@newsmediaalliance.org with any questions or for more information.
Not a Member? Request a Copy of the Market Report
