The News/Media Alliance submitted comments on September 25 in response to the Federal Trade Commission (FTC) August 19 request for comments on its Proposed Enforcement Policy Statement Regarding Personalized Pricing.
The Alliance urges the FTC to focus enforcement on deceptive or unfair pricing practices that cause genuine consumer harm, while preserving publishers’ ability to use their existing trusted first-party customer relationships responsibly. The Alliance comments demonstrate how flexible pricing practices by publishers are expected by and beneficial to consumers, and the Alliance comments note the importance of such revenue in supporting local newsrooms and sustaining the high-quality journalism on which communities across the country depend.
