Archive for Advertising

Statement: The JCPA Would Allow Minority-Owned Media to Negotiate with Big Tech Platforms for Fair Compensation
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Statement: The JCPA Would Allow Minority-Owned Media to Negotiate with Big Tech Platforms for Fair Compensation

A research report published earlier this year, “Minority-Owned Media and the Digital Duopoly,” demonstrates how minority-owned media’s continued survival – as well as the addition ... Read More
Expanding the View - July 2022
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Expanding the View – July 2022

News and magazine publishers have larger audiences than ever — but also need to create new products and distribution systems to drive a better future ... Read More
Podcast: David Chavern on 'What Does a Newspaper Company Look Like in 2032?'
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Podcast: David Chavern on ‘What Does a Newspaper Company Look Like in 2032?’

News/Media Alliance president and CEO David Chavern recently talked with Gordon Borrell about the future of news publishing on the latest episode of the Local ... Read More
Expanding the View - June 2022
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Expanding the View – June 2022

News publishers and magazines have larger audiences than ever — but also need to create new products and distribution systems to drive a better future ... Read More
UK CMA Launches an Investigation into Google’s Ad Tech Services
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UK CMA Launches an Investigation into Google’s Ad Tech Services

On May 26, the United Kingdom’s Competition and Markets Authority announced they were launching an investigation into Google’s advertising technology practices to determine if the ... Read More
Expanding the View - May 2022
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Expanding the View – May 2022

Expanding the View is a monthly list of stories I've read in the last month to get you thinking. Examples of topics you'll find here ... Read More
Statement: News Media Alliance Applauds Introduction of Competition and Transparency Digital Advertising Act
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Statement: News Media Alliance Applauds Introduction of Competition and Transparency Digital Advertising Act

The News Media Alliance applauds the introduction of the “Competition and Transparency Digital Advertising Act,” by Senators Mike Lee (R-Utah), Amy Klobuchar (D-MN), Ted Cruz ... Read More
Statement: News Media Alliance Commends European Union for Reaching Agreement on Digital Services Act
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Statement: News Media Alliance Commends European Union for Reaching Agreement on Digital Services Act

The News Media Alliance applauds the European Union for reaching an interinstitutional agreement on the long-awaited Digital Services Act (DSA), which includes measures aimed at ... Read More
European Union Reaches an Agreement on the Digital Services Act
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European Union Reaches an Agreement on the Digital Services Act

On April 23, the European Union reached an agreement on the Digital Services Act (DSA), setting out content moderation and other obligations for online services ... Read More
Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
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