Archive for Advertising

News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands
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News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands

In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, shares how she's led with innovation at top magazine ... Read More
Pets and People Together Ads - Ad Council
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Pets and People Together Ads – Ad Council

The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines around helping to keep people and ... Read More
A Spot of Good Ad Tech News for Publishers
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A Spot of Good Ad Tech News for Publishers

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
News Take Episode 201: News Nutrition Labels: How NewsGuard is Helping Fight Misinformation Online
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News Take Episode 201: News Nutrition Labels: How NewsGuard is Helping Fight Misinformation Online

In the Season 2 premiere of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Gordon Crovitz, co-founder and co-CEO of NewsGuard, ... Read More
Statement: News/Media Alliance Applauds Department of Justice for Filing Antitrust Lawsuit Against Google
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Statement: News/Media Alliance Applauds Department of Justice for Filing Antitrust Lawsuit Against Google

Today the Department of Justice filed its highly anticipated antitrust lawsuit against Google for its dominance in advertising and violation of the Sherman Act. This ... Read More
News Take Episode 112: Lessons in Practicality from The Daily Memphian: "A Lot of People Don't Know We're a Nonprofit"
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News Take Episode 112: Lessons in Practicality from The Daily Memphian: “A Lot of People Don’t Know We’re a Nonprofit”

In this episode of News Take, News/Media Alliance President & CEO David Chavern talks with Eric Barnes, CEO of The Daily Memphian (Tennessee), about his ... Read More
News/Media Alliance Releases 2022 Magazine Media Factbook
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News/Media Alliance Releases 2022 Magazine Media Factbook

The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the ... Read More
Magazine Media Factbook
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Magazine Media Factbook

The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid ... Read More
Alliance Files Comments with FTC in Endorsement Guides Proceeding
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Alliance Files Comments with FTC in Endorsement Guides Proceeding

On September 26, the News/Media Alliance filed comments with the Federal Trade Commission (FTC) in its proceeding about Endorsement Guides Concerning the Use of Endorsements ... Read More
News Take Episode 109: The State of Advertising and Local News
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News Take Episode 109: The State of Advertising and Local News

On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
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News/Media Alliance Survey Reveals Support for AI Companies to Compensate Publishers Learn more