Archive for Advertising
Better Ad Standards to Be Enforced By Google, Coalition
The Coalition for Better Ads is rolling out their Better Ads Experience Program to kick off the new year, while Google, which is a member ... Read More
How To: Create Better Branded Content
Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
Discount for Alliance Members: CMO Council Report
According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
Press Trends to Be Thankful for In 2017
The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number of attacks on the press, ... Read More
The Influence of Print Ads on Black Friday Shopping
Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect ... Read More
News Media Alliance to Host adXchange 2018
The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy ... Read More
Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and ... Read More
Alliance Calls on Google, Facebook: Take Responsibility for Political Ads
At a House Information Technology Subcommittee Hearing today, News Media Alliance President and CEO David Chavern called upon online content distribution platforms – specifically Google ... Read More
Five Key Takeaways from Digital Media North America
Last week, the World Association of Newspapers and News Publishers (WAN-IFRA) hosted the first-ever Digital Media North America (DMNA) conference in New York City, partnering ... Read More
