Archive for Advertising
New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing
Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner ... Read More
How To: Use Contests to Increase Your Ad Revenue
Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be ... Read More
Holding Our Applause for the Google News Initiative
I was invited to the Google News Initiative event in New York this week. Among many other things, they revealed a series of initiatives to help publishers ... Read More
The Undefeated: Diverse Journalism Gives Proof of Life
There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear ... Read More
Ad Receptivity
With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for campaigns and media strategies. With ... Read More
Key Industry Takeaways From Mega-Conference 2018
Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract ... Read More
Advertising Planning Calendar
This Advertising Planning Calendar provides a schedule of News Media Alliance ads for your advertising department's use in planning for your advertising schedule ... Read More
FAQ: Coalition for Better Ads and Ad Filtering Within Chrome
This FAQ provides background on the Coalition for Better Ads, its Better Ads Standards, and the Chrome Filtering Feature ... Read More
How To: Price Your Native Advertising Offerings
After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
