Archive for newspaper

2015 "Black Friday" Ads for Members
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2015 “Black Friday” Ads for Members

Local shoppers want to know where to find the best deals on Black Friday - and they are turning to your newspaper for that information ... Read More
Newspaper Digital Audience Peaks
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Newspaper Digital Audience Peaks

Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
2016 Advertising Planbook
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2016 Advertising Planbook

Get ready for 2016 and beyond with the latest edition of the Advertising Planbook, exclusively for NMA members! Advertising can be a critical component to marketing ... Read More
Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users
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Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users

Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
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How Publishers Can Use Lionshare, a Digital-Media Planning Tool

The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
Why Newspapers are Important During Election Season
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Why Newspapers are Important During Election Season

If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered ... Read More
2015-16 Political Ad: Elections and Newspaper Media
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2015-16 Political Ad: Elections and Newspaper Media

As the 2016 political campaigning season heats up, we are providing members with a new political ad to run in your publications. The ad contains ... Read More
2015 Circulation Facts, Figures & Logic
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2015 Circulation Facts, Figures & Logic

A Resource for Circulation Performance Standards and Industry Trends Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
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How to Leverage Data and Analytics to Grow Audience Revenue

This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
Executive Summary: Across Platforms, 7 in 10 Adults Access News
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Executive Summary: Across Platforms, 7 in 10 Adults Access News

Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America ... Read More
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Journalists Maria Ressa and Dmitry Muratov win Nobel Peace Prize - Read more