Archive for Business

New Business Models for Media Companies
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New Business Models for Media Companies

Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing ... Read More
Native Advertising on the Local Scale
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Native Advertising on the Local Scale

In 2014, The New York Times ran a 1,500 word article about women inmates. The graphics, video and audio components blended together with strong reporting ... Read More
How U.S. News Outlets are Focusing on Global Audiences
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How U.S. News Outlets are Focusing on Global Audiences

By Kaitlin Jansen, Special to the News Media Alliance  The digital age is nothing new, and the internet allows people across the world to access ... Read More
Establish a Culture that Grows Relationships
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Establish a Culture that Grows Relationships

For most companies, building a culture that fosters customer relationships does not come easy. Here are some ideas for developing relationships ... Read More
Innovations to Reduce Subscriber Churn
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Innovations to Reduce Subscriber Churn

Deciding how to divide a limited budget between advertising and audience building is a constant challenge for publishers. Although many believe that spending on audience ... Read More
Newsletter Serves As City Guide
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Newsletter Serves As City Guide

Ted Williams saw opportunity where others didn’t, and now he is at the helm of a successful and growing local news business. The Charlotte Agenda ... Read More
FCC Longs for the Days of Bell Bottoms
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FCC Longs for the Days of Bell Bottoms

At the end of June, the head of the Federal Communications Commission (FCC) announced a proposal that would keep in place an absolute ban that ... Read More
FCC Longs for the Days of Bell Bottoms
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FCC Longs for the Days of Bell Bottoms

At the end of June, the head of the Federal Communications Commission (FCC) announced a proposal that would keep in place an absolute ban that ... Read More
Media Coalition Celebrates Signing of FOIA Reforms Into Law
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Media Coalition Celebrates Signing of FOIA Reforms Into Law

"NAA celebrates FOIA reforms becoming law just days before FOIA turns 50 on July 4. President Obama's signature culminates years of work by NAA and ... Read More
5 Answers with Jeff Hartley
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5 Answers with Jeff Hartley

Five Answers is a weekly series that features a member of the newspaper industry answering five questions. If you'd like to participate, email kirsten@newsmediaalliance.org. Jeffrey L ... Read More
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