Archive for Business

Why One Media Company Bought a Brewery
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Why One Media Company Bought a Brewery

George Lynett is a fourth-generation newspaper man. He’s also in the business of billboards, water-testing and, more recently, beer. Lynett and his cousins own the ... Read More
News Media Alliance Website: 5 Favorite Features
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News Media Alliance Website: 5 Favorite Features

When we announced our name change and strategic realignment last month, we also unveiled a shiny, colorful new website. In addition to the modern look ... Read More
Facebook: Friend or Foe?
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Facebook: Friend or Foe?

Facebook has long been considered a key part of media. It drives 43 percent of traffic to news sites, beating even Google. For many publishers, ... Read More
Debunking the "Newspapers are Dying" Idea
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Debunking the “Newspapers are Dying” Idea

Published in honor of National Newspaper Week, October 2-8, 2016 Imagine waking up in a world without newspapers. “Ha!” You say, “I haven’t gotten a ... Read More
New Business Models for Media Companies
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New Business Models for Media Companies

Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing ... Read More
Native Advertising on the Local Scale
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Native Advertising on the Local Scale

In 2014, The New York Times ran a 1,500 word article about women inmates. The graphics, video and audio components blended together with strong reporting ... Read More
How U.S. News Outlets are Focusing on Global Audiences
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How U.S. News Outlets are Focusing on Global Audiences

By Kaitlin Jansen, Special to the News Media Alliance  The digital age is nothing new, and the internet allows people across the world to access ... Read More
Establish a Culture that Grows Relationships
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Establish a Culture that Grows Relationships

For most companies, building a culture that fosters customer relationships does not come easy. Here are some ideas for developing relationships ... Read More
Innovations to Reduce Subscriber Churn
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Innovations to Reduce Subscriber Churn

Deciding how to divide a limited budget between advertising and audience building is a constant challenge for publishers. Although many believe that spending on audience ... Read More
Newsletter Serves As City Guide
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Newsletter Serves As City Guide

Ted Williams saw opportunity where others didn’t, and now he is at the helm of a successful and growing local news business. The Charlotte Agenda ... Read More
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