Archive for audience

Engaging Shoppers: Consumers & Newspaper Media 2016
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Engaging Shoppers: Consumers & Newspaper Media 2016

The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
Virtual Reality: Adopting Storytelling Strategies
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Virtual Reality: Adopting Storytelling Strategies

The use of technology in reporting to create more impactful news has just taken a quantum leap. Newspaper media have begun experimenting with and are ... Read More
NAA Roundup
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NAA Roundup

Member Announcements: Philadelphia Media Group: Lenfest donates newspapers, website to new media institute The owner of The Inquirer, the Philadelphia Daily News, and Philly.com has ... Read More
Retail Sales Report Analysis: Q3 2015
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Retail Sales Report Analysis: Q3 2015

% Based on Comparable Store Sales Best Buy: Same-store sales +0.5% Sales were hurt by declining purchases of mobile phones, tablets, cameras, TV and computers ... Read More
NAA Roundup
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NAA Roundup

Member Announcements: Wall Street Journal Launches on Snapchat Discover The Wall Street Journal is now publishing content on its own channel on Snapchat's Discover platform ... Read More
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
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6 Reasons Newspapers are the Elected Media Platform for Loyal Voters

For certain local news and information, there is just no comparison to the value of the local newspaper ... Read More
5 Answers with Victor Hernandez
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5 Answers with Victor Hernandez

Victor Hernandez is the director of media innovation at Banjo, a suite of products that equips media professionals with tools to discover breaking news as ... Read More
NAA Roundup
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NAA Roundup

Happy Holidays from NAA! We hope you have a wonderful holiday season and a Happy New Year! The NAA Roundup will resume January 8. Member ... Read More
NAA Roundup
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NAA Roundup

Member Announcements: How the new Washington Post building ushers in a new era of journalism (The Washington Post) (Video) The Washington Post relocated to its ... Read More
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News/Media Alliance Survey Reveals Support for AI Companies to Compensate Publishers Learn more