Webinar: Revenue and Audience Builders – Ideas that Work!

  • Staff
  • 06.16.2016

From this year’s NAA Audience Symposium, we present more than three dozen ideas to build audience and revenue. In this rapid fire session, the kick-off for NAA’s Audience & Revenue Summer Webinar Series, the team will present the best ideas submitted by members from across the country.

All the programs were submitted by NAA members and selected by the program committee for this session. Get a little bit of everything from Revenue to Expense to Home Delivery, Digital Subscriptions and Single Copy and creative ideas to Build Audience and Engage Readers. Look for some of the most effective direct response programs that are essential for achieving the goals to build audience and revenue.

 “Revenue and Audience Builders: Ideas that Work!” Join us for an entertaining and constructive hour on Thursday, June 16th at 2:00 PM – 3:00 PM EST.

Watch for more information on upcoming sessions in the Audience & Revenue Summer Webinar Series or email John Murray, VP Audience Development.

*Log-in required. Please contact member services if you need your login information sent to you.


Rich Handloff, Director, Consumer Marketing, The Washington Post

rich-handloffRich is currently the Director of Consumer Marketing at The Washington Post. Rich has extensive brand strategy, marketing communications, audience development, product management, and customer service experience. In addition to his work at The Post since 2002, he has held various marketing roles at Capital One, Mellon Bank, UBI and Robbins-Gioia, Inc. Rich is currently a member of the Alliance for Audited Media/Newspaper Association of American liaison committee. He is also an adjunct marketing lecturer at Montgomery College. He has a BS in Business Administration from Syracuse University and an MBA from The George Washington University. He currently lives in Rockville with his wife and two daughters.

Craig Holley, National Single Copy Sales Director, Gannett Co.

craig-holleyCraig Holley is the Senior Director of National Product Sales with Gannett’s Consumer Marketing Group. Craig and his team are a sales team focused on single copy, amenity programs and college sales for all  of the Gannett local media properties and USA TODAY. He has been with Gannett since 2013 and is based in McLean, VA. Prior to joining Gannett he was the Director of Consumer Marketing with the Tampa Bay Times in St. Petersburg, FL.

Event Materials


  • Staff
Members of the News Media Alliance staff have contributed to this post.