Webinar: Digital Video – Best Practices and Monetization

  • Staff
  • 12.08.2015

Presenters: Patrick West, Senior Director, CNN Newsource Sales and Affiliate Relations

What are the best ways to leverage video for your brand?  Are you leveraging all the video sources available to you?  Are you tracking and monetizing your video performance?  In this webinar, Patrick West, Senior Director of CNN Newsource Sales and Affiliate Relations, will discuss industry best practices as well as some of CNN.com’s own findings.  West will also cover ways to present a story to frame video in an optimal way, and on the revenue side, he will discuss traditional and non-traditional means of video monetization as well as the various syndication models that exist.  In addition, the webinar will study what certain data says about when and how long to run ads, and other benefits beyond revenue.

About Patrick West:

Patrick West is a news and technology junkie with ten years’ experience in content distribution, licensing, and monetization. As Senior Director of Newsource Sales and Affiliate Relations at CNN, he is responsible for growing existing revenue and developing new business opportunities in an increasingly complex and competitive media landscape.

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Event Materials


  • Staff
Members of the News Media Alliance staff have contributed to this post.