Back-to-School Ad

  • Staff
  • 07.26.2017

Newspapers make the grade for the best back-to-school deals!

Back-to-School Begins Here

Kids will soon be going back to school for another year of learning. Parents will be looking for the best deals on all things back-to-school, so now is the time to let retailers know why newspapers make the grade when it comes to turning browsing into buying!

This year, parents with school-aged children are projected to spend more than $29 billion on back-to-school shopping.

And, where do they look to find the best deals?

Newspaper media—in print and online.

Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month.

Newspapers make back-to-school shopping as easy as 1, 2, 3.

Download and run the latest ad from the News Media Alliance, designed exclusively for members.

Below, we have posted PDF and EPS files of the full-color ad. These ads can be customized to include your logo and/or local information.

If you have any questions, please contact News Media Alliance communications manager, Lindsey Loving, at




Download PDF file

Download EPS file



Download PDF file

Download EPS file



News Media Alliance (formerly NAA), “How America Shops and Spends,” 2014

National Retail Federation, “2017 NRF Back to School/College Spending Survey



  • Staff
Members of the News Media Alliance staff have contributed to this post.