Back-to-School Ad

  • Staff
  • 07.26.2017

Newspapers make the grade for the best back-to-school deals!

Back-to-School Begins Here

Kids will soon be going back to school for another year of learning. Parents will be looking for the best deals on all things back-to-school, so now is the time to let retailers know why newspapers make the grade when it comes to turning browsing into buying!

This year, parents with school-aged children are projected to spend more than $29 billion on back-to-school shopping.

And, where do they look to find the best deals?

Newspaper media—in print and online.

Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month.

Newspapers make back-to-school shopping as easy as 1, 2, 3.

Download and run the latest print and digital ads from the News Media Alliance, designed exclusively for members.

Below, we have posted PDF and EPS files of the full-color print ad (full- and quarter-page) and the JPEG for the digital cube ad. The print ad can be customized to include your logo and/or local information.

If you have any questions, please contact News Media Alliance communications manager, Lindsey Loving, at



Full-page print:

Download PDF file

Download EPS file


Quarter-page print:

Download PDF file

Download EPS file


Digital Cube:

Download JPEG file





News Media Alliance (formerly NAA), “How America Shops and Spends,” 2014

National Retail Federation, “2017 NRF Back to School/College Spending Survey



  • Staff
Members of the News Media Alliance staff have contributed to this post.